March In The Fast Lane – Pole Ltd Newsletter
March was the month where the 2026 season really kicked off for Pole Limited, with race events and announcements scattered throughout. The 1st of March saw the conclusion of the…
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Why are there no other tracks like the Nürburgring?
Ask any motorsport fan to name a long track and they will mostly come back with the same answer. The Nürburgring is a ridiculous outlier when it comes to track…
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February In The Fast Lane – Pole Ltd Newsletter
After a busy start to the year in January, February kept the Pole team active with action on three of the four weekends as the days began getting longer and…
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Street tracks – Formula 1 moving in as Formula E moves out?
Streets tracks have always played a major part in the history of motorsport. Monaco first hosted its iconic Grand Prix in 1929, and the early days of racing in Europe…
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January In The Fast Lane – Pole Ltd Newsletter
2026 kicked off with a busy January at Pole as Formula E raced in Mexico City and Miami, while 24H SERIES MIDDLE EAST and Asian Le Mans Series both hosted…
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How Formula E is helping develop the stars of the future
Motorsport, in particular single-seater racing, is one of the most competitive sports in the world, where opportunities can be extremely limited for young drivers, so how is the all-electric championship…
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December In The Fast Lane – Pole Ltd Newsletter
December concluded what was a busy and active 2025 at Pole, with two race weekends as well as multiple announcements for clients as 2026 plans started to be confirmed. While…
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Why does Formula E race in winter?
Motorsport calendars and seasons are typically very simple. Look at the history of the majority of major series and you will see that seasons run within a single calendar year….
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November In The Fast Lane – Pole Ltd Newsletter
November continued in the same fashion as both September and October with a busy month as championships began to reach their conclusions and titles were handed out. The first weekend…
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The impact and drawbacks of using AI in the motorsport copywriting industry
Artificial intelligence (AI) has been around as a field of study since 1956, but has taken off to another level since platforms such as ChatGPT were made publicly available in…
