Street tracks – Formula 1 moving in as Formula E moves out?
Streets tracks have always played a major part in the history of motorsport. Monaco first hosted its iconic Grand Prix in 1929, and the early days of racing in Europe…
-
-
January In The Fast Lane – Pole Ltd Newsletter
2026 kicked off with a busy January at Pole as Formula E raced in Mexico City and Miami, while 24H SERIES MIDDLE EAST and Asian Le Mans Series both hosted…
-
How Formula E is helping develop the stars of the future
Motorsport, in particular single-seater racing, is one of the most competitive sports in the world, where opportunities can be extremely limited for young drivers, so how is the all-electric championship…
-
December In The Fast Lane – Pole Ltd Newsletter
December concluded what was a busy and active 2025 at Pole, with two race weekends as well as multiple announcements for clients as 2026 plans started to be confirmed. While…
-
Why does Formula E race in winter?
Motorsport calendars and seasons are typically very simple. Look at the history of the majority of major series and you will see that seasons run within a single calendar year….
-
November In The Fast Lane – Pole Ltd Newsletter
November continued in the same fashion as both September and October with a busy month as championships began to reach their conclusions and titles were handed out. The first weekend…
-
The impact and drawbacks of using AI in the motorsport copywriting industry
Artificial intelligence (AI) has been around as a field of study since 1956, but has taken off to another level since platforms such as ChatGPT were made publicly available in…
-
October In The Fast Lane – Pole Ltd Newsletter
After a busy September, October continued in the same fashion with racing action in Asia on every weekend in the month, as well as Pre-Season Testing for the upcoming Formula…
-
What does Max Verstappen’s NLS debut mean for sportscar racing?
Four-time Formula 1 World Champion Max Verstappen made his first GT3 appearance in the Nürburgring Langstrecken Serie last weekend, taking overall victory alongside Chris Lulham, bringing thousands of new eyes…
-
September In The Fast Lane – Pole Ltd Newsletter
After the traditional summer break in the motorsport world in August, the action returned in September, with multiple clients in action across the month. The office also became busier, with…
