December In The Fast Lane – Pole Ltd Newsletter
December concluded what was a busy and active 2025 at Pole, with two race weekends as well as multiple announcements for clients as 2026 plans started to be confirmed. While…
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November In The Fast Lane – Pole Ltd Newsletter
November continued in the same fashion as both September and October with a busy month as championships began to reach their conclusions and titles were handed out. The first weekend…
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The impact and drawbacks of using AI in the motorsport copywriting industry
Artificial intelligence (AI) has been around as a field of study since 1956, but has taken off to another level since platforms such as ChatGPT were made publicly available in…
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October In The Fast Lane – Pole Ltd Newsletter
After a busy September, October continued in the same fashion with racing action in Asia on every weekend in the month, as well as Pre-Season Testing for the upcoming Formula…
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What does Max Verstappen’s NLS debut mean for sportscar racing?
Four-time Formula 1 World Champion Max Verstappen made his first GT3 appearance in the Nürburgring Langstrecken Serie last weekend, taking overall victory alongside Chris Lulham, bringing thousands of new eyes…
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September In The Fast Lane – Pole Ltd Newsletter
After the traditional summer break in the motorsport world in August, the action returned in September, with multiple clients in action across the month. The office also became busier, with…
