Public Relations and Copywriting

PR That Puts You in Pole Position

Pole has a proven track record in public relations, spanning everything from grass-roots motorsport all of the way to Formula 1.

Over the years, we’ve built a vast network of contacts across mainstream and specialist motorsport and automotive media, connections we leverage to consistently secure high-impact feature stories for our clients.

Over 20 Years Experience
Media Connections
Client Focused
Nissan Formula E racing car on the track.

Strategic PR That Drives Results

At Pole, we know how to get your story on the grid — and out in front. Our team delivers strategic, results-driven PR that keeps you in the headlines for all the right reasons.

Pole motorsport PR brand racing driver celebrating a win.

Copywriting

Since 2003, copywriting has been at the very heart of Pole’s operations. Over the past two decades, we’ve honed our craft to deliver high-quality written content that not only informs, but also inspires and engages.

Pole’s full-time professional copywriters are well-trained, and are more than capable of writing in several different styles depending on a client’s needs and strategy. Our newsletters keep your community informed and connected, while our feature articles delve deeper, telling the stories that matter most to your brand and audience.

Pole motorsport PR brand racing driver celebrating a win.

Press Releases

We produce sharp, timely press releases that capture the essence of your announcements, as well as detailed and dynamic race reports that bring events to life. We know how to communicate in a tone and style that resonates with your audience.

Pole has cultivated a detailed media list across the past two decades, with the recipients of your content adaptable depending on the target audience.

Pole motorsport PR brand racing driver celebrating a win.

Media Relations

With a vast and well-established network of media contacts, Pole is uniquely positioned to help clients achieve meaningful and high-impact coverage across the motorsport, automotive and wider press landscape.

Over the years, we’ve built strong relationships with key journalists, editors, and broadcasters founded on trust, professionalism, and consistently compelling content.

Pole motorsport PR brand racing driver celebrating a win.

Feature Placement

We specialise in securing feature coverage that goes beyond surface-level mentions, delivering in-depth, high-impact stories that elevate our clients presence in the motorsport, automotive and wider media. Thanks to our long-standing relationships with influential journalists and media outlets, we know exactly how to shape and place narratives that resonate.

Pole motorsport PR brand racing driver celebrating a win.

Press Packs

Our press packs are designed to make a lasting impression. They are clear and visually engaging, while also being professionally curated to meet the needs of the media. We provide journalists with everything required to cover our clients with accuracy and confidence, ensuring strong, consistent exposure and a polished brand presence throughout.

Pole motorsport PR brand racing driver celebrating a win.

On-Site Support

We provide on-site media handling and copywriting support to ensure your messaging is clear, consistent, and timely. Whether coordinating interviews, managing press interactions, or producing sharp content on the spot, we help you navigate the fast-moving race environment with confidence and professionalism, delivering the right words at the correct moment.

A motorsport public relations agency social media expert at work on her phone.

Media Relations

We build strong, trusted relationships with motorsport and automotive journalists worldwide. You can count on us to pitch your story, secure interviews, and make sure your message reaches the people who matter.

For over 20 years, we’ve helped teams, drivers, sponsors, and brands connect with fans and media worldwide. Whatever your PR goals, you can rely on Pole to deliver the expertise, network and energy to get you across the finish line – first.

Let’s Drive Your PR Forward