Media Relations and Feature Placement
Pole’s strong background in public relations, ranging from grass-roots motorsport to Formula One, has seen us develop an extensive list of contacts throughout the mainstream and specialist motorsport and automotive media across the world.
We regularly negotiate feature stories for our clients in the UK, Europe, USA, the Middle East and Asia, working closely with editors and sports editors from the smallest local newspaper to the largest national and international publications.
Pole also specialises in raising media awareness for our clients by generating promotional opportunities such as TV appearances, radio interviews, placement of feature stories in print media and by placing stories on key, high-volume websites.
Copywriting and Distribution
Pole provides effective copywriting solutions for drivers, teams, sponsors and suppliers alike.
Whether a single press release or full media support is required, we offer the following services:
- Creation and distribution of press releases
- Feature stories
- Website content
- Brochures and leaflets
- Press packs
- Ads and advertorials
- Editing and proofreading
Pole has an extensive media mailing list, which can be tailored to fit the client’s needs.
Pole’s expertise extends to social media, which has become one of the most important platforms for growing a client’s profile. We can advise on content and implement a strategy for a more professional and engaging approach to suit your requirements.
- Advice and strategies on how to increase followers and engagement organically
- Content research
- Management of Facebook, Twitter and Instagram on a daily basis – providing a range of content including videos and galleries
- Twitter/Facebook analytics and reporting
- Graphics and banner designs
Website Design and Management
Pole works in conjunction with leading website development agencies to deliver a bespoke product to your budget. We project manage the whole design process and build, including the initial brief, site map, wire frame and overall design.
Our websites are maintained with an easy-to-use Content Management System (CMS) that allows clients to add their own input, via blogs or online diaries, from anywhere at any time. They are always properly maintained and updated with the latest content and images.
Websites can also include, but are not limited to, the following features:
- Social media connectivity
- Password-protected areas
- Image galleries & archives
- Language selector(s)
- Video and audio streaming
- RSS news feed
- Database email campaigns